VizCom

Singer Nathan Hartono participating in a CSR effort by Nestle's Milo . Image Reference: The Straits Times. (2016). Retrieved from: https://pbs.twimg.com/media/Cuzh0WIVIAANCNF.jpg We covered Corporate Identity and Communications this week, which would be a good stepping stone in framing our thought process and solidifying our understanding of our company of choice in Project 1B. History of Corporate Identity (CI) Emerged around the middle of 20 th century Originally understood as symbolism Important names: Walter Margulies and Wolff Olins Definition of CI What makes a company unique and special Its values and approach to business Reflected internally (the way a company works, management and leadership style) and externally (visual appearance, product quality, communication and marketing strategies) Corporate Culture One of the most important parts of corporate identity Human part of the organisation i.e. the language, norms, folklores, as well as ot...

Image Reference: Pinterest. (2017). Retrieved from: https://i.pinimg.com/736x/6a/ec/c8/6aecc8b092db181b7b12b75ddf76128d--id-magazine-magazine-covers.jpg After researching on several magazines, I decided on i-D magazine as the choice platform for my advertising sequence project 1B. As mentioned in the previous blog post for brand research, I think advertising on a magazine for Modcloth wouldn’t be out of line with their offline expansion plans. I had certain criteria for the choice of the magazine, namely: The target audience must fit well with the target market for Modcloth I wanted the magazine to have a presence outside of United States, as I thought it’ll be interesting for Modcloth to extend its reach outside of its typical American audience Magazine imagery should also be preferably consistent with that of Modcloth’s I also preferred a non-mainstream magazine. I didn’t care much for whether it’s a lifestyle or fashion magazine, because I think advertising on e...

Yay! We learnt about typography this week, and it’s a topic I’m really excited about because I have certain ideas of doing a comic strip or children’s storybook so learning about typefaces is essential. Plus, I love going to the library to pore over typography books and just stare at how gorgeous they are in my free time. Lets get started! My biggest takeaways this week was the ability to distinguish between Type Family A set of typefaces derived from one basic design e.g. bold , italic Font A specific size and type of style within a type family e.g. Helvetica, Times New Roman and Georgia which I write my blog posts in Size Type is measured in points, with 1 point being 1/72 of an inch Type Classification Serif, Sans-Serif, Slab Serif, Text, Script, Decorative Image Reference: GCF Learn Free. What is Typography? Retrieved from: https://www.gcflearnfree.org/beginning-graphic-design/typography/1/ Image Reference: GCF Learn Free. What is...

Image Reference: Lubitz, R. (2017). Modcloth's 15th anniversary: A look at how one tiny brand changed the landscape of inclusive fashion . Retrieved from: https://mic.com/articles/182273/modcloths-15th-anniversary-a-look-at-how-one-tiny-brand-changed-the-landscape-of-inclusive-fashion#.JyuiGl4su Modcloth is a vintage apparel, décor, and lifestyle goods e-retailer based in the United States. They started off as a fashion retailer at first, before branching off into lifestyle goods and gifts in more recent years, in hopes to rebrand itself as a lifestyle brand. The main selling point of Modcloth is still its apparel. While having a relatively limited presence outside of the States, the brand is no new kid on the block, counting pop princess Taylor Swift, indie singer Kate Nash, and 500 Days of Summer actress Zooey Deschanel as part of their cult following. I’ve always loved their quirky style and products, and I think perhaps 2017 is the year where they can start establishing a...