VizCom

Image Reference: Lubitz, R. (2017). Modcloth's 15th anniversary: A look at how one tiny brand changed the landscape of inclusive fashion . Retrieved from: https://mic.com/articles/182273/modcloths-15th-anniversary-a-look-at-how-one-tiny-brand-changed-the-landscape-of-inclusive-fashion#.JyuiGl4su Modcloth is a vintage apparel, décor, and lifestyle goods e-retailer based in the United States. They started off as a fashion retailer at first, before branching off into lifestyle goods and gifts in more recent years, in hopes to rebrand itself as a lifestyle brand. The main selling point of Modcloth is still its apparel. While having a relatively limited presence outside of the States, the brand is no new kid on the block, counting pop princess Taylor Swift, indie singer Kate Nash, and 500 Days of Summer actress Zooey Deschanel as part of their cult following. I’ve always loved their quirky style and products, and I think perhaps 2017 is the year where they can start establishing a...

Besides Harmony, Contrast, Repetition and Unity, we learned about Rhythm, Movement and Emphasis, Balance, and Scanning Patterns this week too Harmony Can be harmonious is shape, size, texture etc. Contrast Can contrast in shape, size, texture etc. As with harmony, it can be employed together to draw attention to certain components of a picture Unity Too much contrast or harmony can be monotonous Harmony with contrast gives rise to unity Ratio of contrast to harmony or vice versa should be decided by the Golden Mean as learnt in Lecture 3 Rhythm Repetition in variation Movement While rhythm refers to the repetition of items at a predictable frequency It can give rise to, based on quality of duplication, internal movement too Emphasis Emphasis gives particular prominence to a part of a design Can be used to attract attention to create visual and conceptual impact Emphasis can operate through contrast, such as when two or more forces...