Image Reference: Pinterest. (2017). Retrieved from: https://i.pinimg.com/736x/6a/ec/c8/6aecc8b092db181b7b12b75ddf76128d--id-magazine-magazine-covers.jpg After researching on several magazines, I decided on i-D magazine as the choice platform for my advertising sequence project 1B. As mentioned in the previous blog post for brand research, I think advertising on a magazine for Modcloth wouldn’t be out of line with their offline expansion plans. I had certain criteria for the choice of the magazine, namely: The target audience must fit well with the target market for Modcloth I wanted the magazine to have a presence outside of United States, as I thought it’ll be interesting for Modcloth to extend its reach outside of its typical American audience Magazine imagery should also be preferably consistent with that of Modcloth’s I also preferred a non-mainstream magazine. I didn’t care much for whether it’s a lifestyle or fashion magazine, because I think advertising on e...