Image Reference: The Logo Company. Colour Emotion Guide . Retrieved From: https://thelogocompany.net/blog/infographics/psychology-color-logo-design/ Let’s get started! This week’s lecture covered the basic overview of the course and introduction to the principles of visual communication and design. We looked at the history of visual communication, how it has evolved from the hieroglyphics and cuneiform script of the past to the first corporate logotypes and complex posters, layout decisions and pictograms of today. We briefly looked at the corporate logos of several renowned brands such as Nike, Mohawk and Unilever, which has become so effective in communicating its ideas and brand identity that the visual symbol is almost immediately synonymous with the word (Sure enough, whenever I hear of the word Nike I think of the Swoosh/tick design). I found this infographic on popular corporate logos of the 21st century, and the brand image and lifestyle they wish to convey ...