VizCom

The final product for 1B, in correct viewing order This advertisement sequence is meant to market Modcloth in i-D magazine. More so than Project 1A, Project 1B really seems like a culmination of all the learning, research and hard work over the past 10 weeks because it utilises not just the knowledge and skills gleaned from previous classes but also the images we have created from the tutorial classes. Inspiration A dark and macabre twist to the original tale of the Little Mermaid . Image Reference: Light, M. (2017). The Lure Review . Retrieved from: http://horrorfreaknews.com/lure-2017-review I had a spark of inspiration after watching The Lure (2015) – Polish filmmaker Agnieszka Smoczynska’s unconventional take on Han Christen Andersen’s classic fairytale, The Little Mermaid. I had caught it during a film festival at the National Museum some weeks back and was inspired by not just Smoczynska’s spunky characterisation of the titular character (a cannibalistic m...

Inspiration Image Reference: Mulvaney, K. (2017). The song of 52 Hz, the loneliest whale in the world . Retrieved from: http://www.afr.com/content/dam/images/g/u/2/k/3/r/image.imgtype.afrArticleInline.620x0.png/1486731192933.jpg For Project 1A, I had gotten my inspiration partly from 1. My previous papercut of a whale back in the Papercut and Stencil tutorial, and 2. Whale 52 also dubbed the Whalien (portmanteau of the words Whale and Alien), or the “Loneliest whale in the world”! Some backstory on the Whale 52: back in 1989, calls from a lone whale at a frequency of 52 Hertz was picked up. This was very unusual because whales communicate at a much lower frequency – meaning that the Whale 52 would be unable to receive and send signals to any whale in the world! That’s as good as being closed off from all of whale civilisation and society, given how vast the oceans are and the lack of any other viable communication means ): Whether this whale truly existe...

Image Reference: Pinterest. (2017). Retrieved from: https://i.pinimg.com/736x/6a/ec/c8/6aecc8b092db181b7b12b75ddf76128d--id-magazine-magazine-covers.jpg After researching on several magazines, I decided on i-D magazine as the choice platform for my advertising sequence project 1B. As mentioned in the previous blog post for brand research, I think advertising on a magazine for Modcloth wouldn’t be out of line with their offline expansion plans. I had certain criteria for the choice of the magazine, namely: The target audience must fit well with the target market for Modcloth I wanted the magazine to have a presence outside of United States, as I thought it’ll be interesting for Modcloth to extend its reach outside of its typical American audience Magazine imagery should also be preferably consistent with that of Modcloth’s I also preferred a non-mainstream magazine. I didn’t care much for whether it’s a lifestyle or fashion magazine, because I think advertising on e...