Skip to main content

Exercise 0A Dream Device


What is it?

Got a writer’s block? Can’t find the solution to your problems? Or simply just in need of a device to enhance your creative and critical thinking? Fret not for the Invincible Vacuum Pack is here to save your day! Just like how creativity is often found by rediscovering the extraordinary in the ordinary, the Invincible Vacuum Pack turns the mundane, everyday household equipment into a cognitive device of superpowered levels. Perhaps subconsciously, I was trying to drive across the point that creative thinking should never be seen as something impossible – they often say self-doubt is the greatest barrier to creativity – and I truly believe it is never beyond the ability of the everyday man.

How does it work?

My dream device the Invincible Vacuum Pack, or more shortly abbreviated as the IVP works almost like an evolved version of the conventional vacuum. It is painted in bright red to embody the passion, bold thinking and trailblazing inventiveness that I think creativity represents. Like any vacuum, the power head sucks in everything from the tangible to the intangible, including thoughts, objects, histories, conversations, knowledge, information, insights and inspiration and just about everything it sees and hears. In short, it works like a recorder and camera on a supercharged level, with the ability to even absorb information transmitted through online networks just through close proximity. Designed with the user in mind, the IVP has been fashioned to be lightweight and portable, with attachable backpack straps so that the user can easily carry it around on the fly (literally!) whenever creative thinking is required.

Next comes the fun part – the interior of the IVP:

The interior of the IVP works similarly to a factory production line, with distinct process steps. I imagine that within the IVP there exists metaphysical beings or helpers that aid in this process, and they coexist in a harmonious ecosystem and city similar to the Silicon Valley in San Francisco, which is known for its thriving entrepreneurial culture, and hotbed for fresh ideas and ingenious products

1.       As insights and ideas are sucked into the IVP through the “In” outlet, they are first digested and stripped down to their basic components. Very often the barrier to creativity include our own stereotypes, bias, and preconceptions – if we are able to eliminate these barriers and view information in its simplicity, I believe the process of creative thought will definitely be sped up.

2.       As they travel down the stream, information in its core components are illuminated to be seen in a different light. A 3D object, for instance, will cast a different shadow depending on the angle light shines upon it.

3.       Information bits are then classified according to the skillsets they supplement and areas of the brain it targets.

4.       Next, creative thoughts are tested and controlled for their originality. That’s right – if they aren’t wacky enough they are axed!

5.       Finally, our creative thoughts are almost ready. Pierre the helper (Fun fact: Pierre’s the one with the pouty lips. All workers at IVP are referred to by their first name, and loved and valued like family) packages them for easy diffusion into the user’s brain.

Creative thoughts then exit through the “Out” outlet of the IVP’s main body. It then enters the airtight helmet section, which honestly is just an oversized fish bowl turned upside down, before the soluble creative thought particles diffuses itself into the user’s brain. In the meantime, the helmet is filled with the vibrant colours of these thoughts that symbolise the infectious energy of creativity – and as passers-by and other people interact with the IVP user, they will be able to see and hopefully be simultaneously inspired by these creative thoughts too. After all, I think the spirit of creative thinking lies very much in inspiring and being inspired by others.

Added features?

As a bonus, the IVP comes equipped with a jetpack, for the user to fly around earth and cover greater distances, and to absorb new sights and sounds from new places and different cultures. I think that when it comes to superpowers, nothing will come as quintessentially close to the classic hero as to flying around the sky like superman!
Labels:

Comments

Post a Comment

Popular posts from this blog

Magazine Research: i-D Magazine

Image Reference: Pinterest. (2017). Retrieved from: https://i.pinimg.com/736x/6a/ec/c8/6aecc8b092db181b7b12b75ddf76128d--id-magazine-magazine-covers.jpg After researching on several magazines, I decided on i-D magazine as the choice platform for my advertising sequence project 1B. As mentioned in the previous blog post for brand research, I think advertising on a magazine for Modcloth wouldn’t be out of line with their offline expansion plans. I had certain criteria for the choice of the magazine, namely: The target audience must fit well with the target market for Modcloth I wanted the magazine to have a presence outside of United States, as I thought it’ll be interesting for Modcloth to extend its reach outside of its typical American audience Magazine imagery should also be preferably consistent with that of Modcloth’s I also preferred a non-mainstream magazine. I didn’t care much for whether it’s a lifestyle or fashion magazine, because I think advertising on e...
Post a Comment
Read more

Tutorial 1: Constructive Critique

Image Reference: Evarisitti, M. (2001). Helena . Retrieved from: http://artelectronicmedia.com/artwork/helena-by-marco-evaristti Mario Evaristti Helena 2001 Goldish, Moulinex Optiblend 2000 Mixer Mixed Media Installation In today’s tutorial, we had each brought a piece of artwork/design for the constructive critique exercise. Helena is an art installation from the early 2000s and even though some time had elapsed since I first saw it in a class back in Junior College, it’s still a piece that is very much etched in my mind (maybe because of the shock effect that it had. I’m still not over the trauma. I kid.) Response A goldfish. And a blender. Doesn’t quite sound like complementary things, or in facts words that you would even place together in a single sentence, but prolific contemporary artist Marco Evaristti managed to. Consisting of mundane household items – a blender, a household pet like the goldfish – confusion and disbelief will set in once you realis...
Post a Comment
Read more

Project 1B

The final product for 1B, in correct viewing order This advertisement sequence is meant to market Modcloth in i-D magazine. More so than Project 1A, Project 1B really seems like a culmination of all the learning, research and hard work over the past 10 weeks because it utilises not just the knowledge and skills gleaned from previous classes but also the images we have created from the tutorial classes. Inspiration A dark and macabre twist to the original tale of the Little Mermaid . Image Reference: Light, M. (2017). The Lure Review . Retrieved from: http://horrorfreaknews.com/lure-2017-review I had a spark of inspiration after watching The Lure (2015) – Polish filmmaker Agnieszka Smoczynska’s unconventional take on Han Christen Andersen’s classic fairytale, The Little Mermaid. I had caught it during a film festival at the National Museum some weeks back and was inspired by not just Smoczynska’s spunky characterisation of the titular character (a cannibalistic m...
Post a Comment
Read more