Skip to main content

Posts

Showing posts from August, 2017

Tutorial 1: Constructive Critique

Image Reference: Evarisitti, M. (2001). Helena . Retrieved from: http://artelectronicmedia.com/artwork/helena-by-marco-evaristti Mario Evaristti Helena 2001 Goldish, Moulinex Optiblend 2000 Mixer Mixed Media Installation In today’s tutorial, we had each brought a piece of artwork/design for the constructive critique exercise. Helena is an art installation from the early 2000s and even though some time had elapsed since I first saw it in a class back in Junior College, it’s still a piece that is very much etched in my mind (maybe because of the shock effect that it had. I’m still not over the trauma. I kid.) Response A goldfish. And a blender. Doesn’t quite sound like complementary things, or in facts words that you would even place together in a single sentence, but prolific contemporary artist Marco Evaristti managed to. Consisting of mundane household items – a blender, a household pet like the goldfish – confusion and disbelief will set in once you realis...

Exercise 0A: Thought Process

Really hyped to get started on this exercise! We were given a rather broad theme to work with: a Dream Device that can enhance our creativity. Like what the wise old lords would say, if you fail to plan, you plan to fail. First of all I started with a mind map to get my ideas and thoughts sorted: I had read in Graham Wallas’s Art of Thought that creative thinking could be roughly divided into a 4-stage process so I had incorporated it into my mind map. Thereafter I came up with the initial sketches: (Pardon the juvenile drawing skills) Susuwatari or Soot Gremlins from Studio Ghibli's Spirited Away . Image Reference: Pinterest. Retrieved from: https://i.pinimg.com/originals/0b/9b/d2/0b9bd2b14790dc5959d3d7bb0f79e2a6.png The initial draft of the interior of the vacuum resembled like a mechanical factory line/interior of an ordinary vacuum. I wanted to make it more imaginary/out-of-box so I eventually adapted it to look more like a town with imaginary creat...

Lecture 2 Reflections: The Journal, Reflective Design and Constructive Critique

This week, we covered two main topics: The Journal and the Constructive Critique. Despite being in a digital age, journaling is far from being obsolete (In fact, technology makes it easier for journal junkies around the world to connect and spread their love for journaling!). Journals are a great way for us to jot down our ideas, map out processes, think, and collect materials. It gives us the space to experiment with new materials, and through techniques such mind-mapping, provide us with a medium through which we can subdivide and categorise out thoughts. I think most valuable of all, a journal can serve as a daily log for us to track personal growth and development. Talking about journals, I have included some photos of my favourite journals here: Image Reference: Kumitea6002. (2017). Retrieved from: https://www.instagram.com/p/BZNovkth-4P/?taken-by=kumitea6002 Image Reference: Yvonne Zong. (2017). Retrieved from: https://www.instagram.com/p/BaAjQPpDuSz/?tak...

Lecture 1 Reflections: Introduction to Visual Communication

Image Reference: The Logo Company. Colour Emotion Guide . Retrieved From: https://thelogocompany.net/blog/infographics/psychology-color-logo-design/ Let’s get started! This week’s lecture covered the basic overview of the course and introduction to the principles of visual communication and design. We looked at the history of visual communication, how it has evolved from the hieroglyphics and cuneiform script of the past to the first corporate logotypes and complex posters, layout decisions and pictograms of today. We briefly looked at the corporate logos of several renowned brands such as Nike, Mohawk and Unilever, which has become so effective in communicating its ideas and brand identity that the visual symbol is almost immediately synonymous with the word (Sure enough, whenever I hear of the word Nike I think of the Swoosh/tick design). I found this infographic on popular corporate logos of the 21st century, and the brand image and lifestyle they wish to convey ...